Tecate and Tecate Light joined Facebook to broaden the Manfidence campaign

Tecate and Tecate Light announced the digital launch of Manfidence, an ingenious campaign in partnership with the multicultural team of Facebook and Creative Shop.This is the first time the brand exploits a social networking platform for creative and media guidance to present their attitude towards life in an interesting way for bicultural Hispanics men between 21 and 34 years. Furthermore, it is the first time the program Anthology of Facebook, blend of art and science to create high-quality original content, develops a US Hispanic campaign. Tecate worked with MV42 on media recommendations to promote the pictures and videos of the campaign that will run from now until December, 31st, 2014.Manfidence, concept created by Tecate in partnership with iNSPIRE, is a common attitude among confident, comfortable in your own skin, dynamic and witty men. Creative Shop of Facebook captured this essence with illustrated interventions that attract twice more than the previous creative content. The series of videos show how a man with Manfidence can handle difficult situations with the in-laws.”Bicultural Hispanic men use a lot of digital media and Facebook is the place to launch the online part of our Manfidence campaign. We worked closely with Facebook in the video content to ensure that it finds echo in Hispanic men in a smart and humorous way,” Gustavo Guerra, director of brand of Tecate, said.