Teads will reveal the power of premium editiorial content in IAB MIXX

The President of Teads U.S. and Canada, Jim Daily will join Kurt Fulepp, VP and General Manager at Time Digital News on September 27th, amidst the IAB MIXX Conference of the Interactive Advertising Bureau, that will take place in New York. Both executives will debate on the results of recent research that proves that premium editors offer advertisers a unique value they can achieve through social formats. For Teads, over the past year, power has shifted from advertisers to consumers. The latter are installing adblockers against intrusive ads, leading advertisers to adopt alternative advertising formats, while publishers are being driven to put up paywalls to enable access to their contents. “The industry is changing rapidly and we need to learn how to adapt to this new world” says a press release published on Teads website about their participation in the IAB MIXX Conference, which seeks to explore the new order of advertising. The IAB MIXX, is a conference that brings together the most prominent and influential people in the industry to share perspectives on the most relevant current day topics in advertising and marketing. This edition will take place on September 26th and 27th in the Crowne Plaza hotel on Times Square.