Teads will reveal the most effective video ad format in Cannes Lions 2016

Teads will launch its latest research at the Cannes Lions International Creativity Festival 2016. The study was conducted together with Ipsos and explores how to grab video consumers’ attention in the first five seconds of an ad. The company will also offer a series of leadership events that will gather the most important minds in the industry to discuss this year’s festival theme: Creativity.The Teads Salon thought leadership series will cover three relevant industry topics: what makes a mobile video ad effective, how native video is changing the game for publishers and how to reach the elusive Generation Z.Wednesday June 22nd in the morning, Pierre Chappaz, Chairman of Teads, will discuss the latest online video research together with a group of experts, including Nicolas Sennegon, EVP at The Economist; Ed Wise, CRO at Mashable; and Eric Danetz, SVP at Time Inc International. This session will explore ways in which publishers can make the most of outstream formats to win the trust of consumers. And in the afternoon, they will discuss how to ensure the future of advertising becomes a true cross-screen ecosystem to reach the latest generation of today: Generation ZAdditionally, Teads will offer a series of social events on their yacht. There will be yoga, drinks, concerts and a pamper and barber bar.