Taco Bueno Selects TM Advertising As Its Creative Agency Of Record

Regional Tex-Mex chain Taco Bueno appointed TM Advertising, which bought itself back from IPG in May, as its creative agency of record, following a review.The Dallas-based agency will be tasked with handling broadcast and digital creative, brand strategy, consumer engagement, integrated media planning, packaging and in-store experience for the brand.TM Advertising’s appointment follows the arrival of Sarah Beddoe as Taco Bueno’s new Chief Marketing Officer in February, as well as the chain’s recent endorsement deal with newly-drafted Dallas Cowboys defensive end Taco Charlton.“Taco Bueno has an incredibly unique story to tell filled with history and the fiercest of loyal ‘buenoheads’” added TM Advertising CEO, Becca Weigman. “We are thrilled to be working for such an incredible brand and client. They are smart, relentlessly hardworking and fun. We connected immediately. Like us, they are passionate, have a unique approach and are perfectly positioned for growth.”