Sysco launches bilingual mobile service for the Latino audience

On January 7th, 2015, the food distribution services company announced the launching of its Latino segment-oriented micro-site.The new Sysco portal, called Sobremesa, offers an easy mobile platform with culturally relevant contents in both English and Spanish, as it covers different culinary trends in the USA to better serve the needs of Latino food service operators, which is the fastest growing ethnic group in the USA.”To effectively reach the fast growth of the Latino segment, we have developed a comprehensive strategy taking the unique consumer group profile into account as it boasts a deep cultural knowledge,” said Diego Rondon, Senior Director at Siysco’s Segment Marketing, responsible for the development of marketing, sales, and product strategy for the multicultural market segments. “Companies cannot afford to ignore this growing and increasingly influential market,” he added.The contents include ideas on how to catch the Millennials audience with multi-regional recipes created by Sysco’s culinary team, snack trends amongst Latinos, and a lot more. It is all always intended to help Latino operators to run a restaurant, improve operations and effectively answer to customer changing needs.”We want to participate effectively with the Latino food service operators and help them improve and grow their businesses,” added Rondon.