Study reveals why millennials value more Netflix than the Open TV

For traditional broadcasters, the emergence of Netflix posed a threat. A study conducted by E-Poll Market Research; and backed by NATPE and the Consumer Electronics Association found that when it comes to content consumption is sensitive to make predictions.However, research results revealed that platforms are dominating multiscreen display preferences, especially among younger consumers.The study used an online national sample of 1,639 adults, between November 1st and 7th, 2014. All respondents claimed to have access to high speed Internet, and see a minimum of five hours of TV programming per week.51% of respondents between 13 and 34 years, said that for them is very valuable to have a subscription to Netflix, compared to 42% who prefer Open TV and 36% who prefers Cable TV.For its part, the research team also found that more than half of respondents occasionally see TV programming on a portable device even is the preferred screen for much of them. 28% revealed watching content on a tablet and 22% on smartphones.Despite these deductions, it is clear that in many homes the TV is the main screen, and is still settling into living rooms or playrooms.The full results of the study will be revealed at the end of January at NATPE conference in Miami.