Sling TV Launches Its Campaign Get Picky With Danny Trejo For The Total Market

The live streaming service, Sling TV, launched a new advertising campaign called, Get Picky. The renown actor Danny Trejo is the star of the company´s campaign for the second time. With a commercial in English and Spanish, Trejo helps people accept their pickiness to decide on small things like coffee and helps them choose the TV service that best adapts to them.This is a multimedia campaign with executions in mobile, digital, social networks and new media platforms. The spots are in Spanish and English and aims both, the general market and the Latin consumer. This strategy has been highly effective for Sling, to a large extent, thanks to their alliance with Trejo.The Sling TV service includes highly personalized packages for different demographic groups such as Mexican-Americans and regions or countries like Latin America, Spain and the Caribbean.