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Salvador Pérez is the new At Bat apps star of LatinWorks campaign for MLB
Manuela Walfenzao| 18 de abril de 2016
Yilda Díaz, madre de Salvador Pérez, protagonista el comercial
LatinWorks is responsible for the most recent MLB campaign targeting U.S. Hispanics called Aquí (Here), which highlights the great talent and impact of Hispanics in Baseball. Kansas City Royals catcher, Salvador Pérez and his mother, Yilda Díaz feature together the spot produced in Spanish and aired by FOX Deportes on Tuesday 19th. The ad is also available in social networks. The spot shows how Díaz has been behind his son since his baseball career began and thanks At Bat app for allowing her to follow all his moves from her phone and in her language. In 2015, the baseball players Adrián González and Yasiel Puig were the first Latino celebrities to be part of the Spanish version debut of the app. More than one million multicultural users downloaded the app that year. The app was also a success abroad, and the countries that registered more At Bat downloads are: Venezuela, Dominican Republic, Mexico and Puerto Rico. According to the MLB, Aquí (Here) is their most solid campaign for the Hispanic market. New spots will be unveiled throughout the season celebrating the Latino baseball talent.
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