Robert Kleman from SapientNitro: There is a great creative rebirth in Miami

There is a great creative rebirth in Miami, for example, Wynwood, assures Robert Kleman, Executive Director of SapientNitro, when referring to the mixture of knowledges that converge in the region, on the ocassion of Portfolio Night. “Obviously Miami is very Latino and Hispanic, but great ideas come from anywhere, any culture or language. What we are looking for are great ideas and people that can make them possible”, says Kleman in an interview with PRODU.Kleman highlights that there is great enthusiasm among professionals who are constantly eager to participate in the agencies’ creative processes. “Basically you provide what you do. We do a lot of work, we create online videos and there are a lot of people working hard and independently, without charging a thing, as volunteers, which means that there is a passion for helping others. That is what a good creative culture does, it is concerned about helping”, explained the executive. Regarding SapientNitro projects he says they work with a lot of “great brands” in Miami and they hope to bring home a few Cannes Lions.