MERCADEO Versión en español
Rick Gómez from Target: We reach Hispanics #SinTraducción
1 de mayo de 2015
Rick Gómez, VP sénior de Mercadeo de Target
Rick Gómez, senior marketing VP at Target, explained that there are four key points in the relation they have established with the Hispanic market: ease, inspiration, trust, and belonging.He assured that Target is the perfect example of the balance that Total Market must achieve, reflect Latin insights in the general campaign, making a special and particular effort to reach millennials. “It is about making the most of cultural nuances that only Hispanics can feel”, said Rick Gómez during his presentation in the framework of the annual AHAA conference, in which he showed pieces of his campaign #SinTraducción, such as Arrullo, Estrenar and Sobremesa. Using terms in Spanish that are difficult to translate, the chain Target has known how to focus on the Latin niche. However, Gómez highlighted that without abandoning the emotional aspect, Target´s global objectives are met, “with a constant adherence to all the technological tools at the service of the consumer”.
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