Rebel’s Otilia Amarandei: To manage both markets shows us that the Total market is not the right way for our clients

Otilia Amarandei, Digital Sales director of {Rebel Ad Network;http://rebeladnetwork.com}, announced to PRODU the development of a new website, an initiative that accompanies the growth of the company.”We have developed a new website to renew the image and launch their new products. It was a necessary step to follow the evolution and maturity that the company has achieved in the last four years,” Amarandei said.Rebel currently works in collaboration with key agencies to continue providing digital marketing solutions in the USA, Latin America and Europe. “We started offering programmatic to agencies that do not use Ad Networks anymore to launch their digital campaigns,” she said.Rebel began taking their first steps in the digital Hispanic market and gradually was getting new clients in the general market. “The experience of managing both markets shows that addressing the Total Market approach is not the right way for most of our clients because it reduces the ability of achieving specific targets we offer in terms of audience and segmentation. Aiming to the total market can sound ideal for the client, but if it is not done correctly, we run the risk of creating an inconvenience for the consumer,” she said.To Amarandei, the digital Hispanic market is achieving a higher degree of sophistication each year. ‘Even though there is a gap between the general market and the Hispanic market, agencies are smart to ensure that the customer gets results on the investment made in digital media through new solutions being implemented through programmatic and smart ways to reach digital users,” she ended.