Raquel Ramirez of Tono Studios: I hope advertising will pay more attention to the U.S. Latino community

Raquel Ramirez, founder, VP and general director of Tono Studios, shared with PRODU how she sees 2013 shaping up for the California-based postproduction company. For the executive, despite the recession in 2012, it was great seeing how the Hispanic market in this country never stops growing. “American companies have by and large realized the importance of the phrase ‘we’re here to serve you,’ and those that haven’t run the risk of losing some great business opportunities,” she said. Ramirez said that what she hopes for the Hispanic market this year is that the advertising world will pay more attention to the U.S. Latino community. “I hope that as Hispanics’ purchasing power grows, American corporations begin to show more interest in this group. With higher budgets and higher-quality productions. And that they stop seeing us as a minority with no taste or appreciation for the good things.” What was most important for Tono Studios last year was keeping clients satisfied. “I believe that Tono has grasped the way to maintain client loyalty, thanks to the importance we give to the production of each and every project. For this company there are no big projects and small projects – they’re all treated with the same professionalism and dedication, and clients are aware of that,” Ramirez said.