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Randall Rothenberg From IAB: Buchheim Is The Ideal Candidate To Progress In Tech Lab’s Critical Initiatives
Manuela Walfenzao| 8 de agosto de 2017
Buchheim ha trabajado en publicidad digital desde 2002
Dennis Buchheim was appointed Senior VP and General Director of the IAB Tech Lab. Buchheim will substitute Alanna Gombert who joined Tech Lab in February 2016 as Assistant Director and four months later was named General Manager. “Dennis has unparalleled expertise in building businesses around the types of groundbreaking products and services that the IAB Tech Lab is developing for the industry” said Randall Rothenberg, President and CEO of the IAB. “His direction of the IAB Data Center of Excellence, guiding its work in consumer/device identifiers data quality, is case in point. He is the ideal candidate to advance the critical Tech Lab initiatives launched by Alanna and to lead the creation of new global technical solutions that will promote a transparent, safe, and efficient digital marketing supply chain.” Buchheim has worked in digital advertising since 2002. Before joining the IAB, he was VP of Product Management at Yahoo. Previously, he worked at Microsoft, where he focused on the distribution of advertising and web search products for new partners and properties of the company, and he was also General Manager of Display Monetization, among other positions there. He also worked Apple and Oracle, developing software, among other things. He has a BA degrees in computer science and business economics from Brown University and will be based on the IAB West Coast in San Francisco, California.
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