Pulpo Media launches an acculturation model to help brands reach the most influential segments of the Hispanic audience

The Hispanic digital media network, Pulpo Media, recently launched the Hispanic acculturation model, which will teach market operators interested in the growing Latino market, providing deeper knowledge to take decisions and have a more efficient focused segmentation.This model offers solid market offline data, for example, the US 2012 Census and the annual poll about the American community, and it mixes it with exclusive Latino data terabytes, from its own sources and third parties. Besides, it reveals new information about the 1.5 generation, a fundamental part of the market that in previous series of data has not had real recognition.The 1.5 generation is about Latinos that emigrated in their childhood, 10 years old or less and had their primary school education in the States. In most cases, this group behaves like the second generation, Hispanics born in the country, and they represent 35% of the first generation immigrant population.”A deep understanding of the Hispanic acculturation levels is essential to develop mass media plans to reach more participation and brand affinity,” said Justin Kuykendall, Pulpo Media’s CEO and founder. “We developed our Acculturation Model to provide unparalleled knowledge about the consumer, to take decisions that online Hispanic market operators have been seeking after for years.”