PRODU shows the challenges posed by Total Market vs. Creativity in the Hispanic advertising industry at the Cannes Lions Daily News 2015

For sixth consecutive year, PRODU was chosen by the Cannes Lions Daily News 2015, to offer its vision of the Hispanic advertising industry in the last few years. On this occasion, PRODU brought forward different points of view on the main topic of the moment: Total Market vs. Creativity.Leaders of US Hispanic advertising industry, such as Luis Miguel Messianu, president and CCO of ALMA, Pablo Buffagni, founder and Creative Leader at BBQ; Norby Zilberberg, SVP and Creative Director at Latinworks; Elías Weinstock, Executive VP and CCO at Casanova Pendrill; Leo Olper, partner and Business Development & Integration Officer at D’Expósito & Partners; María Bernal, Creative Director at LAPIZ; Peter Hall, Senior Marketing VP, Heineken Americas ; Curro Chozas, Creative Director, Grupo Gallegos.The article can be read on pages 56 and 58 of the Cannes Lions Daily News (Issue 2) click {here; http://issuu.com/lionsdailynews/docs/d7_turner_634a11c6d3cfbf?e=0/13781909#search} to access the Internet version.