PRODU reviews the Radio Shack spots Sad Girl and The Seer created by Wing

PRODU takes a look at part of the recent Radio Shack campaign – the television spots Sad Girl and The Seer – created by the New York Hispanic agency Wing.The creative strategy seeks to present Radio Shack as a place where consumers can personalize hi-tech products with all kinds of accessories and that knows exactly what customers want.It also handles the concept of “technology that goes with your life” while underscoring how fast technology is changing. The campaign developed by Wing is made up of four commercials portraying Radio Shack employees as techie brains capable of solving everybody’s problems.“We know the market understands technology and how they relate to it. Young Hispanics know so much about technology they usually have to explain it to their elders. Knowing that, we developed a creative concept based on true family relationships. In addition, we wanted to show Radio Shack as a source of technological knowledge and a valuable resource for all members of the family. The result is commercials that are a slice of real life and in which Radio Shack comes off as the hero,” Wing CCO Renata Florio told PRODU.The production of the commercial was entrusted to Shooters Inc. and was directed by Steve Williams Spaz.