Popeyes bets on live advertising concept

The U.S. fried-chicken chain Popeyes has always known how to successfully refresh its menu, and that is because it listens to its customers. According to its North America Marketing Director Bruno Cardinali, the company is based on the concept of live advertising. “We try to stay super-close to what happens on social networks. I’ve tried to maintain a highly customized approach to each social media app, to what is happening now and how to react to it in a relevant way,” Cardinali said. The executive noted that part of his daily activities is to constantly monitor digital channels. “I check the networks, see what’s happening, and am always ready to react from the brand’s positioning.”