Placed chosen as preferred solution for attribution and positioning analytics by main media agencies

Placed, leading company in insights based on advertising positioning and intelligence, announced that its product Placed Attribution has been chosen as the preferred solution to carry out digital to in-store measurments by the main media agencies in the USA, including Essence, Digitas, Horizon, Southwest Media Group, Crossmedia, and IPG Mediabrands.With nine out of 10 conversions associated with digital advertising on offline media, Place Attribution manages to close the attribution cycle by establishing a standard in the industry for attribution and advertising.As part of this alliance, agencies and their employees will have unlimited access to the Placed Insights, a grading system that quantifies the physical world through data crossing and relating people and places. After allowing free access to positioning analytics to thousands of employees in these agencies, Placed has the possibility of exerting influence on billions in the advertising expenditure through the development of a single currency which operates through publisher, the web, the agency and the brand.By choosing Placed, agencies are highlighting their commitment regarding media responsibility, which is a favorable point for its clients” stated David Shim, founder and CEO of Placed. ” Placed offers agencies and announcers a series of tools to measure attribution and positioning in an easy and reliable way”.