P&G’s Dreft detergent for baby clothes announces launch of its new mobile app, Amazing Baby Days

Dreft, the detergent brand for baby clothes, announced the launch of a new app, Amazing Baby Days, designed for mobile devices.The application offers a simple, easy way to capture, document and share all those special moments from pregnancy through the baby’s first year, that can later be easily published in a pretty baby book and shared with family and friends. Parents can download the app free, exclusively from Apple’s App Store. For the launch of Amazing Baby Days, Dreft teamed up with the famous couple Kevin and Danielle Jonas, who are expecting their first child, to capture the special moments on their journey to becoming parents. Over the coming weeks consumers can see, on Dreft’s Facebook page and Twitter, exclusive content of the couple as they prepare for the birth of their baby.“New and expecting parents are more connected to their mobile devices than ever before. Their phones and tablets are an extension of their lifestyle and often serve as personal assistants as they navigate new parenthood” said Rob Reiss, Procter & Gamble, brand manager for Dreft. “As a brand that has proudly connected with parents for over 80 years, we wanted to do something more that further enables them to make every moment of babyhood amazing – and we are thrilled to do that as we launch Amazing Baby Days with Kevin and Danielle”.