Pepsi Calls on Omnicom Agencies for Closed U.S. Brand Review

PespiCo has launched a closed creative review for its Pepsi brand in the U.S., open only to Omnicom agencies.“Omnicom has been our longstanding partner because we value the diverse array of agencies and talent they have under one roof” a Pepsi spokesperson said in a statement. “We continually evaluate the best ways to market our brands, and in the U.S. on brand Pepsi, we are once again looking within Omnicom for custom creative solutions.”Historically, Omnicom’s BBDO is most closely linked to Pepsi as the maker of famous campaigns like the “Pepsi Generation.” Pepsi moved away from BBDO in 2008 as it began working with TBWA/Chiat/Day Los Angeles.