PEOPLE and PEOPLE en Español join to launch the contest #BellezaNaturalPEOPLE

PEOPLE, the US Weekly magazine; and PEOPLE en español number one magazine of the US Hispanic audience, join for the first time to commemorate their section {Most beautiful 2015;http://www.people.com/people/package/0,,20360857,00.html}.The initiative invites women of 18 years or more, to show their natural beauty through the publication of a selfie without makeup or retouching. The women can also boast of their hair or any other attribute that makes them feel splendid.To participate, participants should upload the picture with the hashtag #PEOPLENaturalBeauty or #BellezaNaturalPEOPLE on Facebook, Twitter or Instagram; publications will be accepted until March 6th, 2015.The PEOPLE editorial team will select 20 finalists; and the winner will receive a kit of Aveeno, natural products that provide the nutrients needed to enhance the beauty of skin and hair. They can also make a photo shoot in New York due out in the special 50 most beautiful edition of both publications. “For over 25 years, The World’s most beautiful franchise has sought ways to reinvent the meaning of being beautiful,” Karen Kovacs said, editor of PEOPLE. “Through #BellezaNaturalPEOPLE, we are thrilled to connect with our more than 17 million followers on social networks, and we could not have a better ally in PEOPLE en español.”With this initiative, {PEOPLE;http://www.people.com/people/} and {PEOPLE en Español;http://www.peopleenespanol.com/} inspire women to value their natural beauty once more.