Pablo Buffagni of Grupo Gallegos: The Batalla commercial was the biggest prizewinner in the market last year

For Pablo Buffagni, CCO of Grupo Gallegos, 2013 was a year that brought many changes and new opportunities for the U.S. Hispanic market and great achievements for the agency.“Clients are in a very good moment right now because they realize the immense opportunities the segment offers them, and thanks to new data and much more specific studies, they know they have even greater opportunities ahead of them” Buffagni told PRODU.With regard to Grupo Gallegos, the creative seemed very satisfied with the results of the past 12 months. “For us it was a very good year at every level. We have grown in diversity within the group’s leadership and we have also developed our social media area a great deal, with top-notch results for Comcast and JC Penny” he said. As for creative results, Buffagni noted the campaign created for the California Milk Processor Board, which turned out to be the most prizewinning campaign in the market, particularly for the Batalla commercial. “These are results that fill us with pride, since our work is to do what our clients need, and winning prizes for that work, besides placing us at a very privileged level internationally, is something that motivates our whole team very much”.To put a fine finishing touch on the year, Grupo Gallegos announced Toshiba as a new client, for which it is developing a regional campaign. “It has been a wonderful creative exercise and will be launched in a number of Latin American countries” he said.