Pablo Buffagni from BBQ: The key is in deepening data analysis

Pablo Buffagni, founder and creative leader of BBQ, is particularly amazed by what many people are talking about regarding new research methods and resources in the advertising market. “I have great faith in that all new things that are coming regarding data measuring and information crossing is going to help those of us who work really close to the target and people”.During the annual AHAA conference, Buffagni indicated that undoubtedly one of the topics that must be resolved is if certain advertising is really necessary for a specific segment “or if there is a single thing that can reach everybody and the topic can be segmented in a concrete way. Thus, it would be possible to know the results based on categories, according to consumption manners and data crossing. That would be truly advantageous and I hear it increasingly from clients and agencies”.In statements to PRODU he said they are in expanding growth and are working with several projects. “We bring to our table at this metaphorical BBQ people that are required for each project. We are working for a medical center, a local campaign in California, together with a P.R. agency from Los Angeles and New York. We often work in partnership with other agencies”.He advanced that they are developing a Total Market Global campaign, “with the launching of the product of an Australian company I cannot talk too much about yet, but it is very interesting because it is in the technological-financial field.”