Pablo Buffagni from BBQ: The call to the USH Idea Awards 2015 has been more inclusive than other years

Pablo Buffagni, creative director and founder of BBQ, thinks an advertising piece will be successful according to the scenario it is presented in. Speaking with PRODU, he said that the common denominator will always be to have a good idea.“In real life, I think a piece is successful if it addresses the goal of a correct strategy and does so effectively. Now, if we’re talking about success in festivals, impact is one of the most valued variables, because when competing with other pieces, winners must stand out from the crowd. Simplicity and originality, of course, tend to be fundamental as well”. Buffagni hopes to see many pieces submitted, when considering that the USH Idea Awards 2015 has been more inclusive than other years. He is betting on an increase of works in English, marked by changes in the market.In his opinion, awards represent a motivation, “to measure yourself with your peers, and a stroke to the ego. As an advertiser and founder of an independent agency, I have my reservations about what they represent for creatives in general. Especially after seeing how influences and compensations within the networks are handled, sometimes just based on results regarding awards”, he states.The USH Idea Awards 2015, will take place April 28th in the Colony Theatre in Miami, in the framework of the annual AHAA conferences.