MERCADEO Versión en español

Pablo Buffagni from BBQ: The call to the USH Idea Awards 2015 has been more inclusive than other years

24 de abril de 2015

Pablo Buffagni, creative director and founder of BBQ, thinks an advertising piece will be successful according to the scenario it is presented in. Speaking with PRODU, he said that the common denominator will always be to have a good idea.“In real life, I think a piece is successful if it addresses the goal of a correct strategy and does so effectively. Now, if we’re talking about success in festivals, impact is one of the most valued variables, because when competing with other pieces, winners must stand out from the crowd. Simplicity and originality, of course, tend to be fundamental as well”. Buffagni hopes to see many pieces submitted, when considering that the USH Idea Awards 2015 has been more inclusive than other years. He is betting on an increase of works in English, marked by changes in the market.In his opinion, awards represent a motivation, “to measure yourself with your peers, and a stroke to the ego. As an advertiser and founder of an independent agency, I have my reservations about what they represent for creatives in general. Especially after seeing how influences and compensations within the networks are handled, sometimes just based on results regarding awards”, he states.The USH Idea Awards 2015, will take place April 28th in the Colony Theatre in Miami, in the framework of the annual AHAA conferences.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.