MERCADEO Versión en español

Pablo Buffagni from BBQ: The call to the USH Idea Awards 2015 has been more inclusive than other years

24 de abril de 2015

Pablo Buffagni, creative director and founder of BBQ, thinks an advertising piece will be successful according to the scenario it is presented in. Speaking with PRODU, he said that the common denominator will always be to have a good idea.“In real life, I think a piece is successful if it addresses the goal of a correct strategy and does so effectively. Now, if we’re talking about success in festivals, impact is one of the most valued variables, because when competing with other pieces, winners must stand out from the crowd. Simplicity and originality, of course, tend to be fundamental as well”. Buffagni hopes to see many pieces submitted, when considering that the USH Idea Awards 2015 has been more inclusive than other years. He is betting on an increase of works in English, marked by changes in the market.In his opinion, awards represent a motivation, “to measure yourself with your peers, and a stroke to the ego. As an advertiser and founder of an independent agency, I have my reservations about what they represent for creatives in general. Especially after seeing how influences and compensations within the networks are handled, sometimes just based on results regarding awards”, he states.The USH Idea Awards 2015, will take place April 28th in the Colony Theatre in Miami, in the framework of the annual AHAA conferences.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.