Orci introduces the Honda Fit into the Hispanic market for the first time through the integrated campaign #UnBuenFit

Orci announced the launch of a new integrated campaign for the Honda Fit 2015, called #UnBuenFit (A good Fit). The initiative will include television commercials, with comedian Felipe Esparza as the protagonist. The campaign, which debuted on June 24, also includes digital, practical and social networking components.#UnBuenFit is oriented to Hispanic millennials and presents the various ways in which the new Honda Fit can be as versatile and ingenious as they are. The TV spot features comedian Felipe Esparza Hispanic, winner of NBC’s Last coming standing in 2010 and star of his own monologue They’re not gonna laugh at you, which aired on the cable channel Showtime and now available in Netflix.”To introduce the Fit, an unknown model for our audience, was a challenge that our agency could meet perfectly. The new Honda Fit model meets the needs of the Hispanic millennial generation that socialize, work and study in metropolitan areas. Our creative work speaks to the cultural paradigms of our audience,” Andrew Orci, executive director of the agency, said. “We believe that by having Felipe Esparza in our ads, we can connect authentically with our market in a fun and memorable way,” he added.Orci will also manage Honda’s Latino social networks (Twitter: @HondaLatino #UnBuenFit) throughout the duration of the two – phased campaign that motivates Honda drivers to share their vision of #UnBuenFit.