Open English launches new ad campaign

The Open English online school for teaching English has launched the first two spots of its new campaign based on a different concept from its previous advertising. Just as funny as the ones before, the new spots are filmed with top production values and focus on the importance of pronouncing English right.The first spot, dubbed Persueychon, tells the story of a man and a woman with big problems of communicating with each other. From understandings to misunderstandings, from silences filled with significance to words on the point of bursting out, all come together as the essence of an elusive, mystic fragrance. A parody of the typical style of perfume advertising but, basically, all about the misunderstandings that can arise if you don’t say the words right.The second commercial, Spaghetti western, is inspired by the classic Clint Eastwood-type western movie. During a shoot set in the Wild West, the actors make fun of Wachu for his pronunciation and mistaken use of a well-known English phrase.The commercials were created by Open English’s internal marketing department headed by CMO Mario Cordon. Wachu continues to be the face of the brand as in previous campaigns that had unprecedented success and have gone viral throughout Latin America.To see the new spots for Open English online language institute, click {here;http://www.youtube.com/user/openenglishtv}.