One Entertainment joins forces with the Lottery for the U.S. Hispanic market

One Entertainment announced on May 31st its alliance with the iconic Lottery game in the U.S., Mexico and Canada. Lottery is a game that is similar to bingo, that has been in the market for years. In 1887, Don Clemente Jacques created his own version of the game in Mexico. Thanks to his design and his nearness to consumers, he has become an icon in Latin American life. One Entertainment joined Don Clemente, Inc. in this new adventure with the purpose of developing a merchandising program in different categories, including apparel, stationery, gifts, promotions and publishing. “Lottery is a fixture in Mexico” says Alex Altamirano, Managing Partner, One Entertainment. “Mexicans have played the game for generations, and it holds a special place in our culture. We are honored to be bringing this piece of Mexican popular culture to new product categories.” “We are excited to start working with One Entertainment and to expand the reach of our game to new product categories and consumers” says Luis Landin, President, Don Clemente Inc. “Mexico and the United States are strong markets for our card game, and we are confident Lottery will prove to be a valuable asset for licensing and retail partners.”