Nike Will Sell Its Products Through Instagram

Nike announced without too many details that it will sell some of its products directly through Instagram, a social network that belongs to Facebook, that is a platform for sharing pictures. Nike sales based on applications have increased. In the last two years they have duplicated, reaching US$2,000 million and users spend almost triple on those platforms than on the brand’s web, Nike.com, according to data from the own company.This move accompanies last week’s announcement in which they revealed that they will also partner with Amazon to sell some of their products. Even though Nike products are already commercialized through third parties in the giant online retail store, they will now do so directly and gradually, depending on how successful the operation is. Instagram, which has 700 million monthly users is a way to reach millennials, who are the main users of the network. It has a fashion magazine-style and has developed its e-commerce capabilities since it launched its buy button two years ago.Last November, Instagram allowed brands to label their products in the pictures posted and users can obtain more information about the product by clicking, and can even carry out the purchase online.