NBA’s new spot Joy captures fandom moments of greatness

For the new basketball season opening, the NBA launched a campaign with the NY shop Translation called This is why we play. This effort aims to the league fans only and began broadcasting with the first spot {Joy;www.produ.com/publicidad/videos/index.html?Noti=10103}, which features the fandom efforts, thrill and celebrations for the game. This is a 30 second spot for the general market. But individual teams such as the Chicago Bulls and Golden State Warriors will have their own customized versions. The NBA has also partnered with Facebook to create frames for each team of the league. The social network users will be able to decorate their profile photos.