MundoFox announced the selection of Barú as its record media agency

Barú, awarded for its history in media planning, purchase, and activation, will be in charge of planning and implementing MundoFox’s purchase efforts for the year 2015 as its record media agency.”After a very competitive bidding between talented agencies, Barú was chosen to handle the account. The selection of Barú was based on its proven history as leading agency in the entertainment category” said Oswald Méndez, Executive VP and CMO of MundoFox.Barú’s task will be to develop campaigns in consumption environments that lead to brand awareness, increase consideration and intention of consuming the chain’s content and maintain MundoFox’s position as market leader in TV in Spanish in the US.”This is an exciting moment for MundoFox and Barú is very proud to have been chosen as its partner” said Elizabeth Barrutia, CEO of Barú. “MundoFox is devoted to offering high quality programming and is committed to creating integrated marketing campaigns. We are very happy to start working with MundoFox and helping to contribute to its success” she ended.