Monica Gil to head new Multicultural Growth and Strategy team at Nielsen

Nielsen announced the promotion of Monica Gil to senior VP and general manager of Multicultural Growth and Strategy, a department of Nielsen’s External Affairs group charged with promoting business growth, providing market understanding and establishing integrated strategies for engaging multicultural consumers.“We are pleased to have Monica lead this key effort in cultivating and measuring the evolving consumer strength of African-American, Asian American and Hispanic groups in the U.S.,” said Karen Kornbluh, executive VP of External Affairs at Nielsen. “This new role underscores a business imperative for the company to help our clients understand and reach these important consumer segments in order to grow and succeed in a marketplace that is dynamically changing with rich diversity.”Gil will be in charge of building cross-cultural competencies across Nielsen and its clients, focusing on innovative approaches to multicultural intelligence that will come up with actionable solutions for clients and industry forums. She will also supervise the continued development of various Nielsen intelligence series, a group of reports that will provide marketers with a closer view and understanding of today’s increasingly multicultural population.