Mike Valdes-Fauli of JeffreyGroup: Winning the Miami Marlins account is a great opportunity for the agency

Mike Valdes-Fauli, president of JeffreyGroup, met with PRODU after JeffreyGroup was named the public relations agency for the Miami Marlins.Valdes-Fauli said the three main expectations from this alliance include “the creation of a communications strategy, dealing with the concerns of the community, and helping the team bond with its fans in different ways,” adding that the agency would also “guarantee a more balanced appreciation of the team through the South Florida media.”The executive especially emphasized what an honor it is to have won the Marlins account, an iconic institution that has brought home two World Series championships to Miami. “It’s no secret that it’s facing difficult times and reputation problems. Which mean’s it’s an ideal client because JeffreyGroup can make a tangible difference and help turn around the negative perception of a high profile institution,” he said.JeffreyGroup celebrates its 20th anniversary in 2013. The agency works with well-known organizations and brands including American Airlines, Fox Hispanic Media, T-Mobile, Diageo and UnitedHealth Group.“Our team of creative professionals continues to evolve and remain in the vanguard of what clients need, and we seek to develop a true leadership role in the Hispanic market,” Valdes-Fauli said.