Michael Mendenhall Joins IBM As CMO For Watson & Cloud

IBM has appointed Michael Mendenhall Chief Marketing Officer and Chief Communications Officer at IBM Watson and Cloud Platform. He is tasked with global marketing, branding and communications for IBM’s Watson & Cloud Platform while establishing it as the premier cloud and artificial intelligence business platform. Mendenhall will report to David Kenny, Senior Vice President at IBM Watson & Cloud Platform and will work closely with Michelle Peluso, Chief Marketing Officer at IBM. He will begin his new role on July 10th, 2017 and will be based in San Francisco. Mendenhall makes the move from electronics solutions company Flex, where he spent nearly three years as Chief Communications Officer. There, he led the company’s rebranding with the idea of sketch to scale and launched the ‘Live Smarter’ campaign while launching products such as Google Chromecast.