MediaMath buys Upcast to broaden offer for marketers in social networks

MediaMath, the company of global technology of the movement to revolutionize the traditional marketing and promoting transformative results for marketers, recently announced the acquisition of Upcast, the powerful social advertising platform technology that empowers brands and agencies to take advantage of growing opportunities in digital marketing companies of emerging social media.Currently, Upcast serves customers throughout the world that through seamless integration with social networks enables marketers to create, manage and optimize social advertising campaigns on a great scale. The acquisition expands the current social MediaMath offer through the Facebook Exchange and Twitter Tailored Audiences solutions. “Our mission is to empower marketers with tools to unify the efforts of marketing through digital channels, and we felt it was critical to expand our existing offer with the acquisition of a leading platform in this area,” Ari Buchalter, operations manager at MediaMath, said.Incorporating the tool management of social advertising reinforces the position of TerminalOne as the central operating system for marketers seeking a single platform that hooks their audience through a segmented media program. Grant Muckle, managing partner of Upcast, commented: “MediaMath shares our vision of a dynamic future, technology-driven and focused on SaaS for marketing, and we are looking forward to fulfilling the promise of social media advertising as part of the MediaMath family.”Know more about Upcast, {here; http://www.mediamath.com/upcastsocial/?utm_source=PR}.