McDonald´s and Kraft partner to sell McCafe in retail stores from 2015

McDonald´s and Kraft announced a partnership to expand the manufacturing, marketing and distribution of McDonald’s McCafe brand in grocery stores and other retailers nationwide. Consumers can enjoy McCafe in the comfort and convenience of their own homes, starting in early 2015.”We understand there is a huge demand for home options and have had great success with our McCafe coffee restaurants. So it was a natural step to offer McCafe to customers to enjoy in their own home,” Greg Watson, senior VP of Menu McDonald and Innovation, said. “We have always been committed to serve delicious drinks of high quality and are happy to offer consumers another great way to enjoy McDonald’s McCafe.””In a competitive category that is rapidly growing and changing every day, this new partnership with McDonald’s represents a new era in the world of high quality coffee at home,” Nina Barton, VP of Coffee for Kraft Foods, said. “This partnership will allow us to leverage the capabilities of each company, the best in its class, which puts us in a unique position to drive the growth of the category further and deliver one of the biggest and fast-growing brands of coffee in the US to coffee lovers across the country.”McCafe is available in supermarkets, mass merchandise and drug stores from early 2015.