Massimo Martinotti of RedMagma Media: U.S.H Idea Awards mark a key moment for the Hispanic market

Massimo Martinotti, president of Miami-based RedMagma Media, discussed with PRODU about what 2012 has meant for the production company and about what he thought was the most important happening in the Hispanic market this year. “The U.S.H Idea Awards marked a key moment for the Hispanic market. I believe the Circulo Creativo assumed a major role and refocused attention on creativity. The jury did a fantastic job in judging with a semi-agnostic attitude while concentrating on ideas. That was an incredible step forward,” Martinotti said.With regard to the biggest moments for RedMagmaMedia this year, the executive spoke of shooting commercials in the United States, Mexico, Costa Rica, Argentina, Spain, Canada and Greece, while also taking time to sign up new directors that not only have plenty of advertising experience but also sound creativity in other formats and media.“Almost all our new directors – including Achero Mañas, Cristina Molino, Martin Piroyansky, Daniel Azancot, Rafa Cortes – have directed feature films and shorts that have been hailed internationally. This year we started producing our first television program based on social TV techniques and we launched our first social game, which in turn is being made into a television program with additional content for second and third screens. We’ve strengthened our development department so we can take on digital projects that are more and more ambitious and complex. Which means we’re really boosting our experience in transmedia projects,” Martinotti said