Mary Padilla of Bromley: We have to know how to use social media both personally and professionally

Mary Padilla, communications director of Bromley, noted in a conversation with PRODU the importance of using social media well in order to get a positive response from the audience.The executive said that for the agency, 2012 was a year of transformation: “We have many new employees who are supporting us with new ideas. We’re continuing the great history of Bromley with its more than three decades of experience.”With regard to the Hispanic market, Padilla said there is no way we can ignore the power of this segment, and a prime example was the U.S. presidential elections in November 2012.Now in 2013, Padilla considers the influence of social networks to be of the greatest importance, a trend we have to accept and welcome. “We have to know how to use them both personally and professionally,” she said.Bromley is currently working with well-known brands like Progreso, Susan G. Komen for the Cure, Western Union, Yoplait, NBA, Coors Light, Cheerios and more.During 2012, the agency launched its first mobile app Culture Connect, which connects with people, places and transcultural non-profit organizations in the United States that serve as a bridge between multicultural communities and industries.