Marshalls tabs Lapiz as its new agency

Lapiz will be in charge of developing communications strategies and creative executions for ad campaigns targeting the U.S. Hispanic market for the Marshalls store chain.The agency specializing in multicultural marketing, a part of Leo Burnett Worldwide, adds the account to its client portfolio with the No. 1 goal of getting more and more Latinos shopping at Marshalls.Marshalls’ previous agency was LatinWorks, but it switched when that multicultural shop landed the Target account in December 2012, an obvious conflict of interest in the making.