Mark Mulligan from MIDiA: Music Apps are New Ways to Engage Music Fans

For Mark Mulligan Founder at MIDiA Research -a boutique media and technology analysis company- apps like Musical.ly and Dubsmash have catalyzed entirely new ways for young music fans to engage with music, blurring the lines between creator and audience. “In doing so they have ushered in the prospect of the 15 second song and continue to ask probing questions about just what music experiences should be” he added. For Mulligan, these apps represent a digital native feedback loop: built by digital natives for digital natives “a new generation of music tech to follow the last generation of services such as Spotify and SoundCloud that were built by digital immigrants.” MIDiA has release recently a music report (available to MIDiA Research subscribers) where they look into this segment providing for the first time a comprehensive analysis of this new market segment with data covering: total market size (in terms of Monthly Active Users-MAU), app downloads, number of sessions, number of interactions and session lengths. For Mulligan, the music messaging app market is a group of highly diverse apps with very distinct use cases and with apps at very different stages of maturity, from fast growing new entrants to largely stagnant incumbents.