Manny Ruiz of Hispanicize: The non-profit Padres Contra El Cancer chosen as the cause to be aided by El Buen Pitch

Organizers of Hispanicize 2013’s national competition El Buen Pitch (The Good Pitch) announced the selection of the non-profit organization Padres Contra el Cancer (Parents against Cancer) as the focus of the contest. The event will be held April 9-13 in Miami Beach.El Buen Pitch has been co-developed by contest organizers Hispanicize and PRODU. The competition is open to all agencies with experience in the Hispanic market, which must file their applications on {Hispanicizeeven.com;http://www.hispanicizeevent.com/el-buen-pitch.html} before March 4, 2013. “El Buen Pitch will offer an important public service to Padres Contra el Cancer, a good cause rapidly expanding to serve more Latino families, while showcasing the incredible talent and creativity of agencies working in the Hispanic market,” said Manny Ruiz, founder and creative director of Hispanicize 2013.Padres Contra el Cancer kicked off its mission 27 years ago to help the Hispanic community fight pediatric cancer. With the support of spokeswoman Eva Longoria, the organization has been able to raise awareness about the importance today of providing aid to families with cancer victims.Agencies interested in taking part should present a marketing plan adapted to the brief provided by Padres Contra el Cancer.A committee made up of Hispanic marketing professionals and representatives of Padres Contra el Cancer will choose three finalists, who will have to present their campaigns in person at Hispanicize 2013.