Maná announces Montejo as an official sponsor of their upcoming tour in the US

Maná and Montejo announced a formal partnership that makes the Mexican beer the official sponsor of the tour of concerts of the Mexican rock band in the States, starting in June 2015. This announcement follows the recent entry of Montejo in the American market in late 2014.”With the presence of Montejo during Maná’s tour this summer in the US, we seek to create a memorable experience that will make their loyal fans feel like they are getting a real taste of Mexico regardless of wherever the tour stops,” Ryan Garcia said, VP of regional marketing of Montejo.As part of the official alliance, sponsored activities such as: brand VIP areas at each stop of the tour, a promotion for consumers where a fan will win an individual experience with Maná, the visibility of the brand in Maná’s music videos, and a live concert that will be held in a brewery in Mexico later this year are included.”Montejo is one of the few beers made in Mexico and imported to the US that does not try to adopt the Anglo personality or change who they are. Drink a Montejo is drink Mexico,” Fher Olvera said, lead singer of Maná. “It’s important for us to feel the connection with our heritage and our fans, and we could not be more proud to have Montejo as our sponsor to help us celebrate our music with USA fans”.