Malena Higuera from L’Oréal Paris and Patricia Pineda from Toyota Co-Chair Stellar National Advisory Board of Hispanicize 2016

Malena Higuera, Senior VP, U.S. Marketing, L’Oréal Paris and Patricia Pineda, Group VP, Hispanic Business Strategy Group, Toyota Motor Company were chosen as co-chairs of the National Advisory Board of Hispanicize 2016.”We’re honored to have two powerhouse Latinas contribute their leadership and insights to make Hispanicize 2016 the most uplifting, creative and unifying multi-industry event in our seven year history” said Manny Ruiz, Founder and Creative Director of the Hispanicize event.The board is comprised of the main executives of U.S. Hispanic brands, marketing agencies, digital content creators, journalism, Latin music and film industries.Hispanicize is the iconic event for the pioneers and prominent figures of social media, journalism, advertising, public relations, cinema and music. It will be held once again in the InterContinental Hotel downtown Miami, from April 4th to 8th 2016.