MADE won a Lion Cannes with the new work for Memory and Tolerance Museum

MADE, the mexican ad agency led by Yosu Arangüena and Cristian Rocha, shows its outstanding pieces realized for Memory and Tolerance Museum that won a Cannes Lion at the Entertainment & Leisure subcategory. Under the creative direction of Sergio Sharpe, the ad agency developed three different versions for the Memory and Tolerance Museum: Napalm, Nguyen, WWII. The image-based high-impact campaign raises awareness about sensitive issues for humanity. Each piece resume in the eyes of its protagonists the social function of the museum. With these images, the agency portrays the common public indifference by included actual individuals into the historical photographs of museum themes