Made México presents its campaign for the Museo Memoria y Tolerancia

The Mexican agency Made developed a graphic campaign titled Indiferencia for the Museo Memoria y Tolerancia. The concept of the images is simple but striking.For the campaign they took pictures of terrible acts of genocide from history and they intervened them placing a spectator who walks by without paying attention to the event. The slogan of the campaign is La indiferencia también es un crimen (Indifference is also a crime).The graphics will be evaluated by the Cannes Lions 2015 and the creative team responsible is: Yosu Arangüena and Cristian Rocha, CCOs; Sergio Sharpe and Fernando Sánchez, Creative Directors; Erich Schimmelfenning, Photographer at Factory; and Mily Cohen, Vice-president of the Museo Memoria y Tolerancia. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.