Luis Miguel Messianu From ALMA: We Are Very Proud For A Second Gold Lion For Spanish Lessons

On the second’s festival day, the multicultural agency repeats their success with new Lions for the Spanish Lessons and Episode Leak campaign for the Netflix series Narcos. ALMA earned two Lions: gold and bronze for Spanish Lessons in the Direct Category; and two bronzes Lions in Cyber, one for Spanish Lessons and one for Episode Leak. This outcome positions ALMA as the most awarded Hispanic agency at Cannes Lions. “We are very proud for this second gold Lion. It’s like a repeated dream and obviously being for now the most awarded agency make us proud, not only because for our team but for the industry” said ALMA’s Creative Chairman and CEO, Luis Miguel Messianu. He hopes Hispanic agencies to break last year’s record and “allow us to have more representation in the future.” The Spanish Lessons piece uses the characters blatant language to create a spot that propel the series conversation using an unusual kind of Spanish lessons. Episode Leak aimed to engage fans by leaking an episode and then cutting it abruptly, which is done by the main character, Pablo Escobar.