Lucia Rosado from ALMA: I see the Hispanic market with great potential

For Lucia Rosado,creative associate director of ALMA, the Hispanic market has growth potential, as does the Latin American market. Rosado in the Hyper Island Master Classes, spoke with PRODU about her experience in the program.”The workshop covered more than we expected, it is not only about digital or tendencies. First they make you unlearn what you know and think a bit more about the history of human being and their day to day routine and how that can lead you to create something social or digital”, commented Rosado.Regarding how she sees the Hispanic market, she added that you can have the same opportunities you have in the general market. Ideas are there, some people might think in Spanish, others in English, but definitely I see it has potential, but of course addressing specific needs.