Letca and Zubi Advertising create a viral campaign to support Venezuela

Jorge Colon, executive producer and founder of Letca, spoke with PRODU to present the project #SOSVenezuela, produced and developed in conjunction with the Miami-based Hispanic agency, Zubi Advertising. The initiative was conceptualized with the aim to spread the word around the world about the difficult situation in Venezuela, which went worse last February.”This was an idea of Ivan Calle Zubi and I based on the frustration of wanting to do something of what is happening in Venezuela. Ivan, in a very proactive effort with the agency, designed a project to spread the message, “said Colon to PRODU.#SOSVenezuela campaign or project, was launched with the release of the first video produced in Miami with Venezuelan talent acting, who volunteered to portray the Venezuelan students. Besides photography, another striking feature of the production is the music.”We had music as a reference but we dared to have an original piece which lyrics contrasting with what we wanted to transmit,” he said.Since its launch, the initiative has received significant support in social networks, as well as invitations to various media such as CNN, to discuss the project.”This is not a business, nor an attempt to make people fantasize, we really wanted to transmit the message. It was an effort in which everyone wanted to add, because what is happening is sensitive globally,” he concluded.To watch the first video of this initiative of #SOSVenezuela, click {here;http://www.produ.com/publicidad/videos/index.html?noti=8449}.