Leonel Fernandez enters The Film House Group with a bag full of great ideas

A new member enters the roster of The Film House Group; it is Leonel Fernandez, who started as a graphic designer and jumped to become creative director of advertising prestigious agencies in Mexico and New York.Over the years, he honed his skills with studies and began his career in filming and in the direction of various commercials, music videos and documentaries. Since then, he has made more than 100 commercials.He has won several awards for his work with clients such as AT & T, Procter & Gamble, Unilever, Mercedes Benz, KFC, Burger King, General Motors, MTV, Mitsubishi, among others.Fernandez confesses to PRODU being very excited to be part of a team that has great human qualities. Now, he comes to the production house to bring a bit more. “Having worked in the Mexican advertising market and knowing very well the Hispanic market in the US, will add an interesting combination of experience that the team of The Film House Group already has” Fernandez said.He recognizes that he began working more than 10 years ago with a Hispanic market that by then was the largest in US minority. Today, the market has even changed the way of advertising.Currently, this Mexican director is in the process of making his first film. “It’s a black comedy that if all goes well, we will start filming this 2015” Fernandez said, who concluded saying that the most important thing is to tell audiovisual stories regardless of the media to which they are addressed to.