Leaders Of The Multicultural Industry Bet On Universal Ideas

In the last three years, the Hispanic market has set a very high standard of creative quality in the industry at the Cannes Lions Festival. This year, they went home with a total of 20 Lions and were positioned as the second market of the region with the most metals. The leaders of multicultural agencies highlighted the achievements of the industry and that the bet must be on universal ideas. The personalities interviewed on this topic included: Luis Miguel Messianu, Creative Chairman and CEO at ALMA; Flavio Pina, Creative Director and Head of Art at LAPIZ; Álvar Suñol, Co-President and CCO at ALMA; Philip Thomas, CEO at Ascential Events; Ted Lim, Direct Lions Jury President; Ciro Sarmiento, CCO at Dieste; Gustavo Lauría, Co-Founder and CCO at We Believers; Marco Vega, Co-Founder and CSO at We Believers; Isaac Mizrahi, Co-President and COO at ALMA and Andrés Ordóñez, CCO at Energy BBDO.